Commerce Platform Rebuild

Commerce Platform Rebuild

Rebuilt a legacy storefront into a modular commerce experience with faster release cycles.

Role: Tech LeadDate: 2026-02-10

Stack

  • Jaspr
  • Dart
  • PostgreSQL
  • Docker

Outcomes

  • Reduced deployment risk by introducing feature-flagged rollouts.
  • Improved conversion rate by 18% after checkout redesign.
  • Cut average page load time from 2.9s to 1.1s.

Overview

This project modernized a high-traffic storefront with a composable architecture and a content-first workflow.

What changed

  • Introduced route-level code ownership and quality gates.
  • Added typed content models for merchandising pages.
  • Built reusable UI primitives for cart, checkout, and account flows.

Key takeaway

Architecture alignment across product and engineering enabled predictable delivery at scale.